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Online Exam Quiz

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Exit Quiz

How does transparency affect a company's online reputation?

  • Negatively
  • Has no effect
  • Builds trust and credibility
  • Creates vulnerability
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What role do employees play in a company's online reputation?

  • No role
  • Negative role
  • Positive role
  • Both positive and negative roles
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What role do customer reviews play in ORM?

  • No significant role
  • Only negative impact
  • Provide critical feedback to improve services
  • Influence public perception
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How can a company build a positive online reputation from scratch?

  • By producing valuable content and engaging with the audience
  • By ignoring feedback
  • By responding negatively to criticism
  • By copying competitors
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What is the effect of a well-managed ORM on customer trust?

  • Decreases trust
  • Has no effect
  • Increases trust
  • Diminishes brand loyalty
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Which of these is a proactive approach to ORM?

  • Responding to negative reviews only
  • Ignoring online feedback
  • Regularly publishing positive content
  • Reducing customer service channels
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What is the risk of not addressing online complaints?

  • Improved customer loyalty
  • Increased trust
  • Escalation of negative sentiment
  • Reduced website traffic
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Why is transparency important in ORM?

  • It builds trust with the audience
  • It decreases brand loyalty
  • It increases controversy
  • It hides company flaws
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What is the effect of fake positive reviews on ORM?

  • No effect
  • Boosts credibility
  • Can damage trust if discovered
  • Improves transparency
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How important is customer service in ORM?

  • Not important
  • Somewhat important
  • Very important
  • Irrelevant
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Why is it important to respond to both positive and negative reviews?

  • It shows indifference
  • It encourages more feedback
  • It increases website traffic
  • It reduces visibility
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Which of the following is a best practice in responding to negative reviews?

  • Ignore them
  • Respond publicly and defensively
  • Respond privately and professionally
  • Delete them
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What should be included in an ORM policy?

  • Guidelines for online conduct
  • How to ignore feedback
  • How to delete negative comments
  • How to avoid social media
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How can a company effectively respond to a social media crisis?

  • Delete all posts
  • Issue a public apology
  • Ignore the situation
  • Blame the customers
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What is the benefit of using ORM tools?

  • Increased workload
  • Streamlined monitoring and response process
  • More negative reviews
  • Reduced online presence
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Which platform is considered crucial for ORM for most businesses?

  • MySpace
  • Tumblr
  • LinkedIn
  • Google My Business
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What is the role of content creation in ORM?

  • To create controversy
  • To improve search engine rankings
  • To increase website bounce rate
  • To improve brand image and engagement
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Which metric is crucial for assessing online reputation?

  • Page views
  • Sentiment analysis
  • Bounce rate
  • Click-through rate
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How can a company measure the success of its ORM efforts?

  • By the number of social media posts
  • By improved sentiment scores and customer feedback
  • By the number of negative reviews
  • By the amount of content deleted
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What is "astroturfing" in the context of ORM?

  • Genuine grassroots support
  • Creating fake reviews or endorsements
  • Organic customer feedback
  • Negative SEO practices
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What is the impact of ignoring negative online feedback?

  • It will likely go away on its own
  • It can escalate and damage the brand further
  • It shows strength
  • It improves brand image
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How can a company encourage positive reviews?

  • By providing excellent customer service
  • By paying customers for reviews
  • By ignoring customers
  • By asking only loyal customers
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What is a key advantage of using ORM software?

  • Increased costs
  • Automated monitoring and reporting
  • Decreased engagement
  • Less control over brand image
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How can blogging help with ORM?

  • By spreading misinformation
  • By providing valuable content and improving SEO
  • By reducing website traffic
  • By increasing negative feedback
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How can a company leverage positive reviews?

  • By ignoring them
  • By responding to them
  • By showcasing them in marketing materials
  • By deleting negative ones
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Which of the following is an example of earned media?

  • Paid advertisements
  • Customer reviews
  • Company blog posts
  • Sponsored content
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Which of the following can help improve a company's online reputation?

  • Posting more ads
  • Engaging positively with customer feedback
  • Limiting social media activity
  • Ignoring negative feedback
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Which action is considered unethical in ORM?

  • Responding professionally to feedback
  • Encouraging genuine reviews
  • Posting fake positive reviews
  • Monitoring brand mentions
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Which type of content is most effective for ORM?

  • Controversial topics
  • Positive customer testimonials
  • Irrelevant blog posts
  • Negative reviews
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Which of the following is NOT a key component of ORM?

  • Monitoring
  • Engagement
  • Deleting negative feedback
  • Content creation
Mark for review

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  • Answered
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  • Marked for Review

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