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Online Exam Quiz

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Exit Quiz

What does "KPI" stand for?

  • Key Performance Indicator
  • Key Profit Indicator
  • Knowledge Performance Index
  • Key Potential Indicator
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Which platform is best known for business reviews and ratings?

  • Facebook
  • LinkedIn
  • Yelp
  • Instagram
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What is the benefit of scheduling posts in advance?

  • Ensures real-time interaction
  • Saves time and ensures consistency
  • Reduces post quality
  • Increases ad spend
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What does "CPM" stand for?

  • Cost Per Million
  • Cost Per Thousand Impressions
  • Cost Per Message
  • Cost Per Marketing
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Which feature on Facebook allows businesses to sell products directly?

  • Facebook Marketplace
  • Facebook Stories
  • Facebook Groups
  • Facebook Pages
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Which social media platform allows users to create business profiles with detailed analytics?

  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
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Which platform is best for sharing infographics?

  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
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What is "social media engagement"?

  • Number of ads shown
  • Interactions like likes, comments, shares
  • Number of followers
  • Frequency of posts
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Which of these is a common social media KPI?

  • Net Profit
  • Customer Lifetime Value
  • Engagement Rate
  • Gross Margin
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What is the importance of a social media calendar?

  • To track website analytics
  • To plan and schedule posts
  • To monitor competitor activity
  • To create viral content
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What is the purpose of social listening?

  • To ignore competitors
  • To monitor social media conversations
  • To increase ad spend
  • To create more posts
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What is the importance of engagement in social media marketing?

  • It shows the number of followers
  • It measures user interaction and interest
  • It increases follower count
  • It decreases ad costs
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Which platform uses "Pins" to save ideas?

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
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What is "A/B testing" in social media marketing?

  • Testing two different audiences
  • Testing two different platforms
  • Comparing two versions of a post
  • Testing two different influencers
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What is the primary goal of social media marketing?

  • Brand awareness
  • Direct sales
  • Customer service
  • Market research
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What is the main purpose of using analytics in social media marketing?

  • To create random posts
  • To measure performance and adjust strategies
  • To increase ad spend
  • To ignore competitor activity
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What is "content curation"?

  • Creating original content
  • Sharing relevant content created by others
  • Automating social media posts
  • Deleting old posts
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What is a "social media campaign"?

  • A strategy to ignore social media
  • A series of coordinated activities
  • A type of social media platform
  • A customer complaint
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Which social media platform uses the term "ReTweet"?

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
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What is the advantage of using social media ads?

  • Limited audience
  • No measurable results
  • Increased reach and targeting
  • Increased organic reach
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What does "Impressions" mean in social media metrics?

  • Number of likes
  • Number of followers
  • Number of times content is displayed
  • Number of shares
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Which platform uses the term "Connections" for its network of contacts?

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
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What does "UGC" stand for?

  • User-Gathered Content
  • User-Generated Content
  • User-Given Comments
  • User-Governed Content
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What is a "social media influencer"?

  • A random social media user
  • A person with significant followers
  • A social media employee
  • A content scheduling tool
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Which metric measures the number of times a user clicks on an ad divided by the number of times the ad is shown?

  • Engagement Rate
  • Reach
  • Conversion Rate
  • Click-Through Rate
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What is "organic reach"?

  • Paid reach
  • Unpaid reach
  • Reach through influencers
  • Reach through ads
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Which social media platform is primarily used for professional networking?

  • Facebook
  • LinkedIn
  • Instagram
  • Twitter
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What is the term for a plan that outlines your social media goals, tactics, and metrics?

  • Business Plan
  • Marketing Calendar
  • Social Media Strategy
  • Content Calendar
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What is the primary use of LinkedIn?

  • Social gaming
  • Professional networking
  • Sharing memes
  • Dating
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Which platform is known for its 280-character limit per post?

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
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