Online Exam Quiz

questionQuestion  1 to 30

Which term describes a customer's first purchase on an E-commerce site?

  • Acquisition
  • Conversion
  • Retention
  • Churn
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What is the role of an E-commerce manager?

  • Handle only marketing campaigns
  • Oversee all aspects of the online store
  • Manage only product listings
  • Deal only with customer complaints
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Which of the following helps improve product discoverability?

  • Paid ads
  • SEO
  • Social media posts
  • Email marketing
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What is the main advantage of cloud hosting for E-commerce?

  • Lower security
  • Scalability
  • Limited storage
  • Higher maintenance costs
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What does CRM stand for in E-commerce?

  • Customer Revenue Management
  • Customer Relationship Management
  • Customer Retention Management
  • Customer Resource Management
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What does PPC stand for in online advertising?

  • Pay Per Click
  • Pay Per Customer
  • Pay Per Conversion
  • Pay Per Campaign
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What is the main goal of SEO?

  • Increase website load speed
  • Increase website visibility
  • Improve email open rates
  • Decrease bounce rate
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Which marketing technique involves creating a sense of urgency?

  • Content marketing
  • Scarcity marketing
  • Email marketing
  • Influencer marketing
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Which platform is known for its auction-based sales model?

  • eBay
  • Amazon
  • Shopify
  • Alibaba
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Which E-commerce model involves consumers selling to consumers?

  • B2B
  • B2C
  • C2C
  • B2G
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Which marketing strategy uses discounts and special offers?

  • Content marketing
  • Influencer marketing
  • Affiliate marketing
  • Promotional marketing
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What is a common tool for email marketing in E-commerce?

  • Google Analytics
  • Mailchimp
  • Hootsuite
  • Shopify
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Which of the following is a popular dropshipping platform?

  • WooCommerce
  • Shopify
  • Magento
  • BigCommerce
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Which of the following is a benefit of E-commerce?

  • Limited market reach
  • 24/7 availability
  • High operational cost
  • Limited payment options
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Which marketing strategy involves paying for ad space on search engines?

  • SEO
  • SEM
  • SMM
  • Content marketing
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What is an advantage of using a CRM system in E-commerce?

  • Reduced data collection
  • Enhanced customer relationship
  • Limited customer insights
  • Increased manual work
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What is the main advantage of using responsive web design for E-commerce?

  • Faster website load
  • Enhanced mobile user experience
  • Better product descriptions
  • Increased ad revenue
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What does SSL stand for in the context of E-commerce security?

  • Secure Sockets Layer
  • Secure Sales Layer
  • Secure Shopping Layer
  • Secure Server Layer
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Which of the following is an example of social proof?

  • Product description
  • Customer reviews
  • Payment gateway
  • Delivery options
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What is E-commerce?

  • Buying and selling of goods online
  • Buying and selling of goods offline
  • Only buying of goods online
  • Only selling of goods online
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What is the purpose of remarketing?

  • Attract new customers
  • Target previous website visitors
  • Increase website load speed
  • Improve product quality
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What is the main purpose of A/B testing in E-commerce?

  • Test different payment gateways
  • Compare different product prices
  • Test different marketing strategies
  • Compare different shipping methods
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Which type of marketing focuses on creating and sharing valuable content?

  • Affiliate marketing
  • Content marketing
  • Email marketing
  • PPC advertising
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What does SEO stand for in E-commerce marketing?

  • Search Engine Optimization
  • Social Engagement Options
  • System Efficiency Optimization
  • Secure Electronic Operations
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Which platform is known for its handmade and vintage items?

  • Amazon
  • Etsy
  • eBay
  • Alibaba
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What is the focus of mobile commerce (m-commerce)?

  • Desktop users
  • Mobile users
  • Tablet users
  • Television users
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Which social media platform is known for its visual content and e-commerce integration?

  • LinkedIn
  • Instagram
  • Twitter
  • Reddit
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What does UX stand for in the context of E-commerce?

  • User Experience
  • User Exchange
  • User Expansion
  • User Execution
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What is the benefit of using analytics in E-commerce?

  • Lower operational costs
  • Better decision making
  • Higher product prices
  • Limited customer insights
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Which of the following is a B2B E-commerce platform?

  • Amazon
  • Alibaba
  • eBay
  • Etsy
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