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Online Exam Quiz

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What is 'canonical URL'?

  • The URL of the homepage
  • A URL that has no backlinks
  • The URL preferred by search engines as the source URL
  • The URL that is indexed the most
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What is 'SSL'?

  • Simple Site Layout
  • Secure Sockets Layer
  • Search Server Location
  • Social Search Link
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What is 'Google Search Console' used for?

  • To create websites
  • To track website traffic
  • To monitor and maintain site presence in search results
  • To manage social media
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What does 'LSI' stand for in SEO?

  • Local Semantic Indexing
  • Latent Semantic Indexing
  • Local Search Indexing
  • Link Search Indexing
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What is 'keyword density'?

  • The number of keywords in a URL
  • The total number of keywords on a website
  • The number of times a keyword appears on a page divided by the total word count
  • The number of keywords in a title tag
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What does 'CTR' stand for in SEO?

  • Click Through Rate
  • Content Traffic Rate
  • Click Time Rate
  • Click Traffic Rate
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What is 'anchor text'?

  • The visible, clickable text in a hyperlink
  • The main header of a webpage
  • The title of an image
  • The text at the bottom of a webpage
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Which tag is used to define the title of an HTML document that appears in the search engine results?

  • <header>
  • <title>
  • <body>
  • <meta>
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Which of the following is a key on-page SEO factor?

  • Backlinks
  • Social Media Links
  • PPC Ads
  • Meta Tags
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What is a '404 error'?

  • Redirect error
  • Page not found
  • Server error
  • Permission denied
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What is a 'sitemap'?

  • The main navigation menu
  • The footer of a website
  • A list of websites linking to your site
  • A plan or blueprint of your website's content
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Which is a popular SEO plugin for WordPress?

  • WPForms
  • Jetpack
  • Yoast SEO
  • WooCommerce
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What is 'bounce rate'?

  • The speed at which a page loads
  • The percentage of visitors who leave the site immediately after landing
  • The rate at which users click on ads
  • The percentage of pages without any content
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What is the main goal of a re-engagement campaign?

  • To acquire new subscribers
  • To win back inactive subscribers
  • To test new content
  • To increase bounce rates
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Which of the following can negatively impact your SEO?

  • Mobile-friendly design
  • High-quality content
  • Fast page load time
  • Duplicate content
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What is 'title tag' optimization?

  • Using irrelevant titles
  • Using the title as many times as possible
  • Writing long titles
  • Ensuring the title accurately describes the page content
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What is 'schema markup'?

  • An advertising strategy
  • A code used to help search engines return more informative results
  • A type of keyword
  • A social media tactic
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What is the purpose of 'alt text' in images?

  • To resize the image
  • To add captions to images
  • To improve image quality
  • To describe the image for accessibility and search engines
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What is 'alt text'?

  • The text in the footer
  • Alternative text for an image
  • The main heading of a page
  • Text that appears in the browser tab
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Which is a common off-page SEO technique?

  • Improving page speed
  • Mobile optimization
  • Keyword optimization
  • Building backlinks
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What is the ideal length for a title tag?

  • 30-40 characters
  • 70-80 characters
  • 50-60 characters
  • 90-100 characters
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What does 'PPC' stand for?

  • Pay Per Content
  • Page Per Click
  • Pay Per Click
  • Pay Per Campaign
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What does 'CTR' help measure in PPC campaigns?

  • Engagement rate
  • Bounce rate
  • Conversion rate
  • Click-through rate
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What is 'mobile-first indexing'?

  • Prioritizing mobile content
  • Ignoring mobile content
  • Only indexing mobile apps
  • Prioritizing desktop content
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What is the primary purpose of keyword research?

  • To find keywords to use in PPC campaigns
  • To discover search terms people use to find products or services
  • To track website traffic
  • To analyze competitors
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What does 'XML' stand for?

  • Extensible Markup Language
  • External Markup Language
  • Extra Markup Language
  • Explanatory Markup Language
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What is 'Google Analytics' primarily used for?

  • Website design
  • Social media management
  • Tracking and reporting website traffic
  • Managing ad campaigns
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What does SEO stand for?

  • Search Engine Operation
  • Search Engine Optimization
  • Search Efficient Operation
  • Search Engine Organism
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What is 'CTR' a measure of?

  • The number of clicks on a link divided by the number of times it is shown
  • The number of unique visitors
  • The number of times a page is viewed
  • The duration a visitor stays on a page
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What is the purpose of 'H1' tag in HTML?

  • To highlight keywords
  • To define the main heading of a webpage
  • To create a hyperlink
  • To add an image
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