Online Exam Quiz

questionQuestion  1 to 30

What is the name of the metric that measures the total number of conversions divided by the total number of clicks?

  • Conversion Rate
  • Click-Through Rate
  • Conversion Ratio
  • Conversion Value
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Which of the following is not a match type in Google AdWords?

  • Exact match
  • Broad match
  • Phrase match
  • Sentence match
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What is the term used to describe the process of optimizing your ads to increase their visibility and performance?

  • Ad Optimization
  • Ad Enhancement
  • Ad Enhancement
  • Ad Improvement
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What is the term used for the process of creating multiple versions of an ad to see which one performs the best?

  • A/B Testing
  • Split Testing
  • Ad Rotation
  • Performance Comparison
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What is the maximum number of characters allowed in a Google AdWords path field?

  • 10
  • 15
  • 20
  • 25
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What is the maximum number of characters allowed in a Google AdWords ad URL path?

  • 10
  • 15
  • 20
  • 25
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What is the name of the report in Google AdWords that provides data on which devices users are interacting with your ads?

  • Device Report
  • Platform Report
  • Ad Performance Report
  • Campaign Report
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What is the term used to describe the process of showing your ads to people who are searching for terms related to your keywords?

  • Targeting
  • Displaying
  • Bidding
  • Targeting
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What is the term used to describe the maximum amount you're willing to pay for each click on your ad?

  • Bid Price
  • Max CPC
  • Bid Limit
  • Click Fee
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Which AdWords campaign type is best for driving traffic to your website?

  • Search Network only
  • Display Network only
  • Search Network with Display Select
  • Video ads
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Which AdWords campaign type is best for promoting an online store's products?

  • Search Network only
  • Display Network only
  • Search Network with Display Select
  • Shopping ads
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What is the name of the Google AdWords feature that allows advertisers to target ads based on users' interests and habits?

  • Interest targeting
  • Behavior targeting
  • Demographic targeting
  • Affinity targeting
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What is the maximum number of characters allowed in a Google AdWords ad description?

  • 70
  • 80
  • 90
  • 100
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What is the name of the bidding strategy that sets bids to help get as many conversions as possible within a target cost-per-acquisition (CPA)?

  • Manual CPC
  • Enhanced CPC
  • Target CPA
  • Target ROAS
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What is the name of the tool provided by Google AdWords for creating and managing text ads?

  • Ad Builder
  • Ad Gallery
  • Ad Creator
  • Ad Editor
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What is the maximum number of ad extensions allowed in a Google AdWords campaign?

  • 4
  • 6
  • 8
  • 10
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Which AdWords campaign type is best for increasing brand awareness?

  • Search Network only
  • Display Network only
  • Search Network with Display Select
  • Video ads
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Which type of bidding allows you to set your own bid for different ad groups or keywords?

  • Manual CPC
  • Enhanced CPC
  • CPA
  • CPM
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What is the name of the Google AdWords feature that allows advertisers to create ads with multiple headlines and descriptions?

  • Dynamic Ads
  • Adaptive Ads
  • Responsive Ads
  • A/B Testing
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Which of the following is a type of ad extension in Google AdWords?

  • Review Extension
  • Image Extension
  • Video Extension
  • All of the above
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Which AdWords campaign type is best for promoting a mobile app?

  • Search Network only
  • Display Network only
  • Search Network with Display Select
  • Universal App Campaigns
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What is the term used to describe the process of adjusting bids based on factors like location, time, and device?

  • Bid Adjustment
  • Bid Modification
  • Bid Optimization
  • Bid Customization
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What is the name of the tool provided by Google AdWords for finding keywords and estimating their search volume?

  • Keyword Finder
  • Ad Planner
  • Keyword Planner
  • Ad Explorer
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What is the term used to describe the practice of placing bids on keywords in Google AdWords?

  • Bidding Strategy
  • Keyword Auction
  • Ad Placement
  • Bid Management
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What is the term used to describe the percentage of times your ad was shown and someone clicked on it?

  • CTR
  • CPA
  • CPC
  • Conversion Rate
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What is the name of the report in Google AdWords that provides data on which search terms triggered your ads?

  • Keyword Report
  • Search Terms Report
  • Ad Performance Report
  • Campaign Report
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What is the name of the bidding strategy that focuses on maximizing conversions while spending your budget?

  • Manual CPC
  • Enhanced CPC
  • Target CPA
  • Target ROAS
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What is the name of the bid adjustment that allows you to increase or decrease bids for specific devices?

  • Device Modifier
  • Device Bid Adjustment
  • Device Targeting
  • Device Optimization
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What is the name of the bidding strategy that focuses on maximizing the number of conversions within a target budget?

  • Manual CPC
  • Enhanced CPC
  • Target CPA
  • Target ROAS
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What is the name of the metric that measures the total value generated from all your conversions?

  • Return on Investment (ROI)
  • Conversion Value
  • Revenue
  • ROAS (Return on Ad Spend)
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