Quiz | Croma Campus

What is a "session" in Google Analytics?

A single visit to your website
A click on an ad
An email sent
A social media post

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Which Google Analytics report shows the path users take through your website?

Audience Overview
Behavior Flow
Acquisition Overview
Real-Time

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What is the purpose of "event tracking" in Google Analytics?

To track website speed
To track user interactions with content
To track ad clicks
To track email opens

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What is "enhanced e-commerce" tracking?

Advanced tracking for e-commerce websites
Basic tracking for all websites
Tracking for email campaigns
Tracking for social media

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What is a "hit" in Google Analytics?

An interaction that results in data being sent to Analytics
A user visiting the site
A click on an ad
An email open

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How can you exclude internal traffic from Google Analytics reports?

Using a filter
Using a segment
Using a custom report
Using an event

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Which report would you use to find out which pages users first land on when they visit your site?

Acquisition Overview
Landing Pages
Behavior Flow
Site Content

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What type of data does the Audience report provide?

Traffic sources
User demographics and interests
Ad performance
Site speed

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What is the purpose of the "E-commerce" report?

To track product sales
To measure site speed
To track email campaigns
To analyze social media performance

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What does "time on page" measure?

The total time users spend on your site
The average time users spend on a page
The total number of sessions
The average number of users per session

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What type of tracking code is used by Google Analytics?

JavaScript
HTML
CSS
PHP

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What is the purpose of "UTM parameters"?

To track email opens
To analyze organic traffic
To track campaign performance
To increase website speed

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What is a "custom report" in Google Analytics?

A report created based on predefined templates
A report created by the user
A report created for ad performance
A report on website speed

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What does the "Geo" report provide information on?

User location
User behavior
User interests
User device

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What is the purpose of the "User Explorer" report?

To analyze individual user behavior
To track ad performance
To measure site speed
To analyze acquisition sources

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What is the purpose of a "conversion" in Google Analytics?

To convert website visitors to email subscribers
To measure ad performance
To track the completion of a specific action
To increase page speed

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What is the purpose of the "Acquisition Overview" report?

To measure page load speed
To analyze user behavior
To track user acquisition sources
To analyze ad performance

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What does the "User Flow" report show?

The journey users take through your website
The time users spend on each page
The location of users
The device used by users

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What is the purpose of the "Goal Flow" report?

To track user demographics
To analyze the path users take to complete a goal
To measure site speed
To analyze ad performance

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What is a "referral" in Google Analytics?

Traffic that comes from other websites
Traffic that comes from search engines
Traffic that comes from social media
Traffic that comes from direct visits

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How can you improve data accuracy in Google Analytics?

By setting up filters
By using a segment
By analyzing acquisition reports
By tracking ad performance

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What does "direct traffic" refer to?

Traffic from search engines
Traffic from social media
Traffic from emails
Traffic from users typing the URL directly

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What is "attribution modeling" in Google Analytics?

Assigning credit for conversions to different touchpoints
Tracking ad performance
Measuring page load speed
Analyzing user behavior

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What does Google Analytics measure?

Website traffic
Social media followers
Email open rates
Television viewership

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What is the purpose of the "site speed" report?

To analyze page load times
To track user engagement
To measure ad performance
To track email opens

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What is "cross-domain tracking" in Google Analytics?

Tracking multiple websites as a single entity
Tracking website traffic across domains
Tracking email campaigns
Tracking social media followers

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What report provides data on how often users return to your website?

Audience Overview
Behavior Flow
Frequency & Recency
Site Content

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What is the purpose of "multi-channel funnels" in Google Analytics?

To track user behavior on a single channel
To measure ad performance across channels
To analyze the different paths users take to complete a conversion
To measure site speed

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What is a "bounce rate"?

The percentage of single-page sessions
The rate of email bounces
The rate of user engagement
The rate of page load speed

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What is the purpose of the "Goals" report in Google Analytics?

To measure website speed
To track ad performance
To measure the completion of specific actions on your site
To analyze user demographics

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